Maputsoe’s fashion scene just got a major boost as Shama Kwan by Fede Fede, a newly established clothing brand, steps into the spotlight as the official sponsor of acclaimed rap artist Scribes Pitso’s highly anticipated sophomore album, Dirty Money. The collaboration marks a milestone for the local streetwear label, which has quickly gained attention for its bold designs and deep cultural roots. The name Shama Kwan carries meaning close to home, “Shama” being slang for money in Maputsoe, and “Kwan” representing love and respect, a fitting brand identity for a partnership that merges style, ambition, and community pride.
For Scribes Pitso, this partnership is more than just a business deal; it’s a celebration of his roots. As one of Maputsoe’s most celebrated musical exports, Scribes has consistently pushed boundaries with his sound and storytelling. His debut album, Wake & Bake, released in April 2024, not only surpassed an impressive 500,000 streams across platforms but also landed coveted sync deals with Netflix and South Africa’s eTV, a rare accomplishment for an independent artist from the region. With Dirty Money, Scribes promises to deliver an even bolder, sharper project that reflects both his personal journey and the realities of chasing success.
The collaboration with Shama Kwan brings a fresh energy to the rollout of Dirty Money. Fans can expect exclusive merch drops, joint promotional events, and a visual aesthetic that blends the gritty authenticity of hip hop with the unique cultural flavor of Maputsoe street style. For Shama Kwan, aligning with Scribes Pitso isn’t just about visibility; it’s a statement of intent, proving the brand can stand alongside influential voices and movements in the entertainment industry.
As anticipation builds for the release of Dirty Money, the partnership between Shama Kwan and Scribes Pitso stands as a proud moment for the town of Maputsoe. It highlights a growing creative synergy between fashion and music in Southern Africa, where local talent is making moves on a global stage. With both the brand and the artist riding high on momentum, this collaboration might just set the tone for a new wave of cross-industry partnerships in the region, rooted in love, respect, and, of course, a little bit of “Shama.”
Follow our South African Hip-Hop on Spotify https://open.spotify.com/playlist/6GlIch4qgdf71iRPO785uI
